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Advertising Rate Card

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Booking Form

WHAT IS CONTACT
CONTACT Air Land and Sea is a high-quality, full-colour magazine that examines the people, platforms and operations of the world’s defence forces, with a particular emphasis on Australia and Asia/Pacific. Every quarter, CONTACT features articles written mainly by men and women who are or have been soldiers, sailors or airmen and is illustrated with top-quality photography.
It seeks to feature articles of interest to today’s military and military-sympathetic communities from an insider’s point of view.

CONTACT is committed to bringing its readers independent, informed and honest observations on defence-related issues. Rather than focus on platforms or capability, however, CONTACT aims mainly to tell the stories of the people behind the hardware – in their own words.

WHY ADVERTISE WITH CONTACT
CONTACT magazine, launched in March 2004, is the most exciting military magazine on the Australian market. It is sold nation wide through newsagents and to a growing subscriber base. It is purchased by Defence for supply to deployed military personnel overseas, and mailed free to a diverse targeted audience. It is also sold in small numbers in specialist shops in New York, Philadelphia, Canada, Singapore and Malaysia, with subscribers in more than 10 countries.

CONTACT is offered free in electronic format to anyone with a .gov.au email account.

CONTACT is distributed through the highest offices at Defence HQ, with copies delivered directly to Service Chiefs and senior officers. It is also delivered to politicians, journalists, embassies and other targeted recipients.

CONTACT provides advertisers with a high-quality publication to showcase products to a diverse audience. It has a very strong and growing reputation in Defence HQ and elsewhere. It is a magazine that grabs attention with very high production standards. It is dedicated to providing original stories and photos that capture the essence of military life.

CONTACT Air Land & Sea is seen as an effective marketing tool by companies with a product to sell directly to an attractive niche market. It is also ideally placed to be attractive to companies with longer-term strategic aims who know that CONTACT is read and respected by the highest echelons of the Defence establishment.

CONTACT is aimed directly at service personnel, those who plan to join the ADF and anyone with an interest in Defence-related issues.

CONTACT seeks to attract quality advertisers to match our high standards of writing, photography and presentation.

The Australian Defence Force, to whom CONTACT is primarily pitched, is an organisation of some 70,712 uniformed personnel plus 19,980 Defence Civilians. From a total full-time force of 51,091 serving members...
• 87% are male
• 51% are under 30 years of age
• 52% have dependants; and
• All are fit, healthy individuals with a high disposable income.
ADF Census 2007 - http://www.defence.gov.au/dpe/defencecensus2007/

The Australian Government estimates there are more than 2,000,000 Australians with a direct affiliation to the Australian Defence Forces.

CIRCULATION
CONTACT's key statistics are...

COST
Our Rate Card lists all current advertising prices.

The cost of advertising in CONTACT Air Land & Sea compares very favourably with other magazines in its genre.
The effectiveness of an advertising campaign in CONTACT Air Land & Sea has been recognised by a diverse range of companies, some of whom have supported the magazine for more than four years. Many clients book for 4 issues or more - benefiting from substantial discounts and insulating them against possible price rises.

ENQUIRIES
Please direct all advertising enquiries to

Brian Hartigan
advertising@militarycontact.com
Phone: 0408 496 664
Fax (02) 6241 0634

Postal Address:
PO Box 897
Dickson
ACT 2602
Australia

TO BOOK ADVERTISING SPACE
Please reserve your advertising space in plenty of time to allow adequate layout planning. Early booking will secure a better choice of position and possible discounts.

Download an Advertising Booking Form here, fill in the details and return to the Editor at the address above. Bookings should be validated with the signature of an appropriate authorising person, whose particulars should be outlined legibly.

Advertising booking and art-delivery deadlines are;

• 15 January for March;
• 15 April for June;
• 15 July for September; and
• 15 October for December.
  • Placement of ads in the magazine will be decided primarily on the artistic quality of the supplied artwork, at the Editor's discretion, unless placement premiums are paid (e.g. for inside front cover etc).
  • Bookings may be accepted late, only if space is available.
  • The publisher reserves the right to decline any advertisement for any reason - including but not limited to artistic or technical integrity, offensiveness, defamation, messages contrary to the goals and aspirations of CONTACT magazine, Contact Publishing Pty Ltd or Defence etc etc

CONTACT is published on the Friday before the 1st of March, June, September and December each year.

TECHNICAL SPECS
CONTACT seeks to attract quality advertisers to match our high standard of writing, photography and presentation.

If you need help putting together your artwork or a fresh new look for your ad campaign, CONTACT can help. Our design team can quote on any project and are happy to help you through the design process.
For those with artwork ready to go, you may supply it in Adobe InDesign, high-res pdf, CMYK tiff (or equivalent RGB jpg) - either on CD or by e-mail (max 20meg) or we can download it from your web site.

CONTACT Air Land & Sea is a high-quality, perfect-bound magazine printed at 300 dots per inch.
It is printed in standard A4 portrait format.
Ads are sold as double-page-spread, full page, half page, quarter page or special 'strip ads' on selected pages.
You could even negotiate a "platinum sponsor" strip ad on the front cover.

Allow minimum 5mm bleed on all sides for full-page ads (if required). No bleed for half- or quarter-page ads.
Recommended maximum safe text area for full page is 190mm x 275mm.
Other specs and sizes are outlined on our Rate Card.

When a multi-ad booking is made, new artwork can be submitted for each issue, without extra charge, as long as all deadlines and technical specs etc are met.

TERMS AND CONDITIONS
MATERIAL – the publisher will not accept responsibility for the printed quality of ads when artwork is submitted at less than above specifications. The publisher does not warrant that colours can be matched perfectly in any case. The publisher reserves the right to substitute a customer’s previous art, or any other art, when new art is not received by the applicable deadline. Full charges still apply.

PRICES – the publisher reserves the right to alter prices at any time. A customer who has signed a booking agreement will be exempt from such price variations until the current agreement ends, at which time a new price will be negotiated. Prices quoted are for the printed magazine only - however, there is currently no extra charge when the print ad appears in the electronic version. This may change.

REJECTION – the publisher reserves the right to reject advertisements for any reason, including but not limited to when artwork does not meet the high artistic standards of the magazine, is deemed offensive or defamatory, contains messages deemed contrary to the goals and aspirations of CONTACT magazine, Contact Publishing Pty Ltd or Defence etc etc.
Acceptance of an advertisement for publication does not, in any way, constitute endorsement of a product by the publisher.

PLACEMENT – the advertiser agrees that the editor has sole right to decide ad placement, except where placement premiums are paid.

INDEMNITY – the advertiser warrants that artwork does not breach any laws including but not limited to trademark, copyright, privacy, defamation, censorship, State or Federal – and indemnifies the publisher from any loss or cost arising from any breach.
While all care will be taken, the publisher does not accept liability for any loss or damage caused by failure to publish supplied artwork, or through any other error, omission or placement.

PAYMENT – payment is expected within 14 days from invoice date. The invoice will be sent after publication.